Archive for the ‘PHD’ Category
Phd Topics In Marketing
|
|
Writing for Publication in Nursing, Second Edition $47.99 Designated a Doody’s Core Title! “This edition of Writing for Publication in Nursing provides helpful tips for all levels of writing and is a comprehensive, solid reference for any nurse who plans to write for publication.” –BookEnds “Writing for publication is essential for disseminating nursing knowledge and this book will surely prepare budding authors and serve as a resource for experie… |
|
|
Textbook of Blood Banking and Transfusion Medicine, 2e $59.39 This comprehensive book on transfusion practices and immunohematology offers concise, thorough guidelines on the best ways to screen donors, store blood components, ensure safety, anticipate the potentially adverse affects of blood transfusion, and more. It begins with the basics of genetics and immunology, and then progresses to the technical aspects of blood banking and transfusion. Chapters are… |
|
|
Cross-Cultural Behaviour in Tourism: concepts and analysis $59.95 Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketi… |
|
|
Marketing $117.88 Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing. |
|
|
Marketing (Paperback) $36.81 Business 2000: Marketing covers topics such as marketing and e-commerce, meeting customer`s needs, planning products and services, and wholesalers and retailers. Loads of activities and checkpoint problems are included to guarantee comprehension. With added coverage on pricing methods, credit, and marketing communications, Business 2000: Marketing will fulfill your course needs. |
|
|
Essentials of Marketing $52.69 Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition’s fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills to build a professional marketing plan for success. |
|
|
Sports and Entertainment Marketing $40.09 SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. |
